Ed Sheeran--Divide and Conquer by David Nolan

Author:David Nolan [David Nolan]
Language: eng
Format: epub
ISBN: 9781786064936
Publisher: John Blake Publishing
Published: 2017-01-15T00:00:00+00:00

TEN

#HOWSHITISEDSHEERAN

It was decided that ‘Lego House’ was to be the next single lifted from the album – and that meant it was time to get Emil Nava on the case with a new video. He outdid himself this time and produced one of the most peculiar mainstream music videos for a long time. But there was a problem. For the idea he and Sheeran came up with, they needed a young man with ginger hair who could act and who looked a lot like Ed Sheeran. ‘Lots of people say I look like Ron Weasely,’ Ed explained to Fuse. ‘So I thought I’d poke fun at that and get Rupert Grint to play me in the video. So I reached out to Tom Felton who plays Draco Malfoy in the films and he got in touch with Rupert… and Rupert said yes.’

Grint had a simpler explanation: ‘It came about because we’re both… ginger,’ he told MSN. ‘When you see the video it’ll all make sense. It was a lot of fun – very different – but a good laugh.’

The video was filmed at the ExCel conference centre in London’s Docklands and at a real-life gig at the Hatfield Forum venue in Hertfordshire. The crew took the crowd by surprise by pulling Grint onstage, dressed in Sheeran-style hoodie and t-shirt. Grint even wore Ed’s mother’s trademark jewellery in the shoot. ‘He was really fun to work with, really professional, really chilled. It was freaky to see him in the same clothes as me, he really does look like me. And I look like him.’

Sheeran prepared his fans for what they were about to witness: ‘Just seen the “Lego House” video,’ he tweeted on 20 October. ‘Oh. My. Word.’

In the video, Grint is Ed Sheeran: tousled-haired troubadour and sensitive soul, lip-synching his way through the song. It seems like a fairly tame joke until the truth is revealed – Grint is in fact a stalker, breaking into Sheeran’s tour bus, being manhandled off stage at Ed’s gig and eating Sheeran’s old chewing gum that he’s kept in a scrapbook. The Harry Potter star – often criticised for his lack of acting chops – is terrific in the video, managing to be funny, charming and menacing all within the space of four minutes. A million people watched it in the first 48 hours it was online.

Sheeran took a very minor role in proceedings, briefly coming face to face with Grint as he exits a lift as the stalker is escorted from the building. ‘I’m not really a music video kind of guy,’ Ed explained to SB.TV. ‘I make music because I love music. I didn’t start writing songs and doing gigs so I could start making music videos. The reason I didn’t appear in all the first videos is that I saw videos as ways to enhance the song, not to push me out as a product or as a face.’

The video was put out online to create a buzz for the single when it was released in November.

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